In this episode, we talk with Emanuele Amighetti, an italian creative director whose journey began in Como, Italy, influenced by a love of punk music and literature. Initially studying classical and Middle Eastern studies, he transitioned to photography, telling stories of marginalized communities. After working with international press, he moved into art direction, collaborating with his wife and embracing new media. We discuss his time at Esquire and Hearst, his creative process, and the evolving challenges in photography today. He is now the Executive Image Director at Harper’s Bazaar Italia. Enjoy listening!
1’30 – Grew up in Como with parents in banking; father loved music (punk), mother literature. Both passions influenced him.
3’15 – Initially studied classical and Middle Eastern studies.
4’30 – Drawn to photography by his artistic interests and desire to tell stories of marginalized communities. Worked with American and French press.
7’15 – Transitioned to art direction after losing motivation in photography. Influenced by social media and collaborations with his wife, an artist.
9’20 – Joined Esquire Italy as Image Director, later Creative and Art Director at Hearst. Expanded the magazine’s vision beyond photography.
12’35 – Described his role as a curator, conceptualizing ideas, forming teams, and translating concepts into practice.
14’45 – Inspiration comes from daily life, travel, technology, and his team. Works with photographers globally, emphasizing teamwork.
16’30 – Ensures coherence in projects, working with large teams and celebrities to create meaningful work with feeling.
18’15 – Sees art direction as collaborative, a dialogue between artists, photographers, and his vision.
19’30 – Noticed photography’s crisis due to social media and AI. Emphasizes the need for photography to evolve and integrate other media.
23’00 – Believes photography still provides a unique sensation, necessary to visualize and capture the world.
23’50 – Advice: Trust your vision, be passionate, and avoid imitation. For photographers, focus on storytelling and authenticity. Stay open to change.
Emanuele Amighetti’s Instagram: https://www.instagram.com/emanueleamighetti/
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